From website build, logo design to video animation. We offer full coverage of all design and marketing services.
Mobile Apps.
From gaming to company app, we've got you covered.
Marketing and Compliance.
Get noticed with our bespoke marketing plans and have peace of mind knowing that we have your compliance needs covered with our full compliance writing service.
Services.
Working together as a team
Web Design / Build
Mobile App Creation
Digital Marketing
PPC Marketing
Social Media
SEO Optimization
Compliance Writing
Creative Design
Data Analytics
Works.
Power Snooker App
Gaming App
BoxPro
Fitness App
Outlook Energy Solutions
Web Design, PPC and Compliance
VVR Technology
3D Animation
Engen Group
Website and Lead Generation
Founder Forum
Event Book Creation
About.
A dedicated husband and wife team, working
together for 15 years, and with over 21 years of
marketing and design experience between us.
Teamwork
Thinking on your Feet...
Mark Harnell
Carla Harnell
Who we are
Our inherent, creative culture facilitates an
agile approach and our established method of
working allows us to quickly become a trusted
family-style extension to your company, and
ensures not only new business, but repeat
business, again, and again.
Our philosophy
Our 360° service gifts our clients with bespoke
ideation, branding, website development, social
media awareness and full marketing services.
Upon delivery, we continue to work with you
providing marketing services to ensure your
company remains at the forefront of clients’
minds.
How we work
Our watertight management allows us to drive
cost efficiencies, ensuring optimum ROI on all
client budgets.
Be brave, be confident, stand out.
What Clients Say.
We instructed Harnell’s initially to design & build our gaming app and landing pages. So impressed by their professionalism and flare, we further instructed them to provide our Terms & Conditions, as well as a Privacy Policy and Cookies Policy. Being vigilant, Carla advised two other documents were needed specific to our company and in relation to the ‘Children’s Code’. Harnell’s work was praised by our Lawyers and they approved and signed off on all documents with no amendments. I highly recommend Harnell’s. They provide a one-stop shop service.
Be as bold as you like. Create something to generate more sales and repeat business.
The different areas of web design include web graphic design; user interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization.
An app can make a beautiful addition to accompany your website.
Apps make things easy for those on the move or those that prefer to use their phone as their work hub.
App types
Native apps
Such apps are developed for a single mobile operating system exclusively, therefore they are “native” for a particular platform or device. An app built for systems like iOS, Android, Windows Phone, Symbian, Blackberry can not be used on a platform other than their own. In other words, you won’t be able to use the Android app on iPhone.
The main advantage of native apps is high performance and ensuring a good user experience as developers use native device UI. Moreover, access to a wide range of APIs puts no limitation on app usage. Native applications are distinctly accessible from app stores of their kind and have a clear tendency to reach target customers.
Some cons to native apps are higher costs compared to other types of apps – due to the need of creating app duplicates for other platforms, separate support, and maintenance for different types of apps resulting in the bigger product price.
Hybrid apps
They are built using multi-platform web technologies (for example HTML5, CSS, and Javascript). So-called hybrid apps are mainly website applications disguised in a native wrapper. Apps possess the usual pros and cons of both native and web mobile applications.
Hybrid multi-platform apps are fast and relatively easy to develop – a clear advantage. A single code base for all platforms ensures low-cost maintenance and smooth updates. Widely used APIs, like gyroscope, accelerometer, geolocation are available.
On the other hand, hybrid applications lack performance, speed, and overall optimization in comparison to native apps for instance. Also, there are certain design issues due to the app's inability to look in the exact same way on two or more platforms.
Web apps
These are software applications that behave in a fashion similar to native applications. Web apps use a browser to run and are usually written in HTML5, JavaScript, or CSS. These apps redirect a user to a URL and offer an “install” option by simply creating a bookmark to their page.
Web applications require a minimum of device memory, as a rule. As all personal databases are saved on a server, users can get access from any device whenever there is an internet connection. That is why the use of web apps with poor connections would result in a bad user experience. The drawback is access to not that many APIs for developers, with exception of geolocation and few others.
PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates.
The Basics
PPC is used for all types of campaign goals, including:
Increasing sales
Generating leads
Promoting brand awareness
PPC is all about relevance. Users are searching for specific products, services, and information at any given time. Advertisers have the ability to show a targeted ad at the exact moment this search is occurring. For example, if a user searches for “blue running shoes,” an advertiser can show an ad speaking to “blue running shoes.”
Our social media management services will form part of a comprehensive strategy that is tailored to your specific goals. Whether you want to promote your recent work, improve your credibility or simply grow your following, we work with you to achieve your aims through a range of sophisticated methods that are grounded in creative and technical expertise.
DEVELOP SOCIAL MEDIA STRATEGY
Use competitor and audience research to develop a social media strategy and action plan to support your goals.
SET-UP SOCIAL PROFILES
Design and integrate your social media profiles to reflect your brand consistently across all social media channels.
CREATE & PROMOTE CONTENT
Develop, post, and cross-promote original articles, videos images, or content generated by yourself or your followers.
GEO-TARGET USERS
Adapt, manage and schedule your social media content to maximise impact across targeted audiences and regions.
RUN SOCIAL CONTESTS
Develop ideas and implement contests and giveaways that target relevant social media users and attract followers.
BUILD SOCIAL RELATIONSHIPS
Identify and build relationships with influential people and brands who can generate profitable opportunities.
MONETIZE SOCIAL MEDIA
Implement the posts, shares, and likes required by your contracts for paid promotions and product endorsements.
MONITOR & RESPOND
Alert you to any relevant activity, or share, reply and comment on your behalf: all in line with your brand’s tone and values.
MANAGE SOCIAL MEDIA ADVERTISING
Create and manage adverts or sponsored posts on Facebook, Instagram, or Twitter, designed to increase engagement.
MEASURE & ANALYZE
Use advanced analytics and tracking to provide you with detailed insights and feedback on audiences and online campaigns.
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
How does SEO work?
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.
Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.
Our SEO success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a website or web page can give the searcher what they’re searching for.
Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. That’s where we come in.
Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and speed are important site architecture factors.
The newly updated SEO Periodic Table also includes a list of Toxins that detract from SEO best practices. These are shortcuts or tricks that may have been sufficient to guarantee a high ranking back in the day when the engines’ methods were much less sophisticated. And, they might even work for a short time now — at least until you’re caught.
We’ve also got a brand new Niches section that deep-dives into the SEO success factors behind three key niches: Local SEO, News/Publishing, and Ecommerce SEO. While our overall SEO Periodic Table will help you with the best practices, knowing the nuances of SEO for each of these Niches can help you succeed in search results for your small business, recipe blog, and/or online store.
The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.
Why is SEO important for marketing?
SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.
However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.
Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.
In sum, SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, you can then implement that knowledge across your campaigns (paid and organic), across your website, across your social media properties, and more.
Compliance doesn't have to be daunting when you have specialists to help.
We are responsible for producing high-quality documentation that meets compliance regulations. We ensure an organization remains compliant so that business operations can continue to run efficiently.
In today’s rapidly growing market, compliance with the GDPR is essential for every business. As well as standard policies and terms & conditions. With our help, your businesses and employees will better understand the regulatory requirements, therefore executing better practices, avoiding penalties and fines, and improving business operations.
This process involves going out of your way to make it unique.
Creative design is computer-generated imagery and digital animation created to visualize a potential product. The creative design includes designs that are unique, effective, and memorable.
This is one of the key components when reviewing your marketing strategy.
Data analysis is a process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making
Harnell AI Assistant
